The PhD Journey (and beyond) (Update September 2022)

Goal: Provide a helpful resource for PhD students and early career academics in marketing but also general management disciplines1. 

• In this document, I present a collection of thoughts and tools for the PhD journey (and beyond). 
• Most of this information might best apply to quantitatively-oriented scholar. 
• However, I strived to keep the advice as generalizable as possible.  
• The ideas are fully mine and are based on my experience: take the advice with a grain of salt! 
• Overall, these slides reflect my personal journey. Each PhD journey is unique and customizable.  

• 2012: Enrolled into the PhD program in Data Analytics and Statistics at ESSEC Business School, Paris
• 2013: For my first-year paper I focused on applying statistical methodology to social media data. Submitted the paper in 2014 and got rejected from 8 journals (IJRM, JIM, JBR etc.) 
• 2014: Continued working on social media topics and switched to marketing-focused dissertation in my second/third year for many reasons (catch me in a conference for a story).Thanks to Ashwin Malshe who became my co-co-supervisor. Ended up with a supervisory team of 3 professors.
• 2015: Went on the job market midway through year 4 -> Got two offers. Given that my PhD was only 4 years long, I had to figure out my path quickly. Looking back, it allowed me to start my first job early. 
• 2016: Graduated and started a job at Nazarbayev University in Astana (Kazakhstan) as Assistant professor of Marketing (the offer had best conditions, but I am not from Kazakhstan if you are wondering). 
• 2017-2018: Published my dissertation articles: 1 in Journal of Marketing (A+) and one in IJMR (A) -> Got an offer from Bocconi University (Italy).
• 2018-2022: Worked at Bocconi University as Assistant Professor of Marketing (tenure clock). Left in summer of 2022.
• 2022: Currently Chair (Full Professor) in Marketing Analytics at University of Liverpool School of Management (United Kingdom)

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