Hi, I am Anatoli Colicev, an Assistant Professor of Marketing at Bocconi
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About me
I am driven by my passions, by the research puzzles and quite often by people around me.
I am a quantitative modeler with a PhD in Decision Sciences and Statistics and I work with a wide range of methodologies and fields.
My collaborations include research teams from the fields of marketing, management, accounting, finance, economics, operations and human resources.
Broadly, the following selected topics fall within my interests:
1. Marketing-Finance Interface: The role of marketing assets/investments/information for different types of investors.
2. Social Media Marketing: The impact of social media content on consumer perceptions, brand equity, consumer mindsets and investors.
3. Social Movements and corporate reactions: The role of corporations for important societal issues.
4. Economic Shocks and consumer responses: Does government create economic shocks to affect consumer welfare?
I work with empirical data and collaborate with companies such as Metro AG, YouGov Group and Equileap.
In terms of methods, I am proficient in time-series econometrics, panel data methods and multilevel modeling.
Get in touch: anatoli.colicev@unibocconi.it
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