Hi, I am Anatoli Colicev
Chair and Full Professor of Marketing, Strategy and Analytics
University of Liverpool Management School
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About me
I am driven by my passions, by the research puzzles and quite often by people around me.
I am a quantitative modeler with a PhD in Decision Sciences and Statistics and I work with a wide range of methodologies and fields.
My collaborations include research teams from the fields of marketing, management, accounting, finance, economics, operations and human resources.
Broadly, the following selected topics fall within my interests:
1. Marketing-Finance Interface: The role of marketing assets/investments/information for different types of investors (finance) and analysts (accounting)
2. Social Media Marketing: The impact of social media content on consumer perceptions, brand equity, consumer mindsets and investors.
3. NFTs, blockchain and Web3: Do NFTs bring value to brands? What is the role of blockchain in management and business research?
4. ESG: The role of ESG ratings, events and spillovers on stakeholders.
5. Strategic Management: adressing societal issues, studying multi-project work across locations.
I work with empirical data and collaborate with companies such as Metro AG, YouGov Group and Equileap.
In terms of methods, I am proficient in time-series econometrics, panel data methods and multilevel modeling.
Get in touch: anatoli.colicev@liverpool.ac.uk
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