I am driven by my interests, research puzzles and, quite often, the people around me. My research is multidisciplinary in scope and interdisciplinary in approach. I use quantitative methods and draw on ideas from different fields.

My published and forthcoming work spans five disciplines, with selected journals including:

• Marketing: Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing.
• Management: Strategic Management Journal, Global Strategy Journal, Long Range Planning.
• Operations Management: Production and Operations Management, International Journal of Production Economics.
• Economics: International Economic Review.
• Accounting: Accounting and Business Research.

My research interests include the marketing-finance interface, social media and digital marketing, blockchain and Web3, ESG, AI and strategic management. My collaborations also extend to finance and international business.