MARKETING STRATEGY AND MARKETING-FINANCE INTERFACE

1.Borah, Abhishek, Cem Bahadir, Anatoli Colicev, Gerrard Tellis (2022) "It Pays to Pay Attention: How Firm's and Competitor's Marketing Levers affect Investor Attention and Firm Value," International Journal of Research in Marketing, 39(1), 227-246 

2.Malshe, Ashwin, Anatoli Colicev, Vikas Mittal (2020) "How Main Street Drives Wall Street: Customer Satisfaction, Short Sellers and Abnormal Returns," Journal of Marketing Research, 57, 6, 1055-1075 (Open access)

• Watch the video of the article. 
• Press coverage: Bocconi Knowledge, Rice News, Psych.org, SDA Bocconi Podcast series, MirageNews, Post Online Media

3.Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, Peter O'Connor (2018) "Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media," Journal of Marketing, 82(1), 37-56 

• Slide deck
• Finalist for the 2023 Sheth Foundation/Journal of Marketing Award
• The study's results were replicated by the Center for Open Science (cos.io).
• Featured in "The Real Value of Facebook Likes," Impact at JMR, (January 2021)
• One of the most-read articles in the Journal of Marketing (over 28,000 reads).

1.Colicev, Anatoli, Arnaud de Bruyn (2023) "The spillover effects of positive and negative buzz on brand attitudes", European Journal of Marketing, 57(9), 2382-2406

2.Koubler, Raoul, Anatoli Colicev, Koen Pauwels (2020) "Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?," Journal of Interactive Marketing, 50, 136-155

• Winner of the Marketing Science Institute (MSI) Top Download 2018 award
• PlumX article with the most social media attention in 2019/2020/2021. 

3.Colicev, Anatoli, Ashish Kumar, Peter O'Connor (2019) "Modeling the relationship between firm and user generated content and the stages of the marketing funnel," International Journal of Research in Marketing, 36(1), 100-116

• In the top 10 of the most-cited IJRM articles list (2018-) and the top 20 most downloaded articles list. 

4.Colicev, Anatoli, Peter O'Connor, Vincenzo Esposito Vinzi (2016) "Is Investing in Social Media Really Worth It? How Brand Actions and User Actions on Social Media Influence Brand Value" Service Science, 8(2), 152-168 

1.Hakkarainen, Tuuli, Anatoli Colicev, Torben Pedersen "A Perspective on Three Trade-offs of Blockchain Technology for the Global Strategy of the MNC", Global Strategy Journal, 14, 635-654 (Open access)

2.Colicev, Anatoli (2023) "How NFTs can bring value to brands," International Journal of Research in Marketing, 40(1), 30-37 (Open access)

• Read the blog post  
• Listen to the Podcast 

3.Hakkarainen, Tuuli, Anatoli Colicev (2023) "Blockchain-enabled advances (BEAs): Implications for consumers and brands", Journal of Business Research, 160 (May 2023), 113763 (Open access)

1.Colicev, Anatoli, Joris Hoste, Jozeph Konings (2024) "The Impact of a Large Depreciation on the Cost of Living of Rich and Poor Consumers", International Economic Review (early view) (Open access)

• Featured in "The Conversation", August 2024

2.Colicev, Anatoli, Tuuli Hakkarainen, Torben Pedersen (2023) "Multi-project work and project performance: Friends or Foes?," Strategic Management Journal, 44(2), 610-636 (Open access)

• Watch the video of the article. 
• Altimetric=91. 
• Featured in "The Conversation", September 2022 (10000+ reads), World Economic Forum, Inc. Magazine, Yahoo News UK, Metro News, Bocconi Knowledge, University of Liverpool News, Psych.org, EconoTimes, SmartCompany

3.Colicev, Anatoli and Koen Pauwels (2022) "Multiple time-series analysis for organizational research," Long Range Planning, 55, 2, 102067

4.Platanou, Kalliopi, Kristiina Mäkelä, Anton Beletskiy, Anatoli Colicev (2017) "Using Online Data and Network Text Analysis in HRM Research," Journal of Organizational Effectiveness: People and Performance, 5(1), 81-97 (Open access)

5.Colicev, Anatoli, Pietro De Giovanni, Vincenzo Esposito Vinzi (2016) "An Empirical Investigation of the Antecedents of Partnering Capability," International Journal of Production Economics, 178, 144-153