Blockchain, NFTs and Cryptocurrencies

Ashwin Malshe, Anatoli Colicev, Vikas Mittal (2020)

Journal of Marketing Research,  forthcoming

• Open Access under creative commons
• Video
• Press coverage:  Bocconi Knowledge, Rice News, MirrageNews, SDA Bocconi Podcasts series

Key points:

1. Chain of effects: short selling mediates the link of customer satisfaction and returns.
2. CS is a signal for short sellers
3. Short sellers value negative signals (dissatisfaction) more than positive (satisfaction). 
4. Short sellers pay attention to the firm's competition and capital when evaluating customer satisfaction. 

Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, Peter O’Connor (2018)  Journal of Marketing,  82 (1), 37-56   

• Download slides
• Top 3 most-read article of Journal of Marketing (over 11,000 reads): 2018-2020
• Press coverage: Long Room, Phys.org, Sarfatti25 Magazine
• Study’s results were replicated by Center for Open Science (cos.io)

Key points:

1. Chain of effects: Earned Social Media (e..g. likes, retweets, posts) and Owned Social Media (e.g. brand posts) to consumer mindsets and stock returns. 
2. Earned Social Media matters more than Owned Social Media. 
3. Reputation matters. Owned Social Media is more effective when the brand has higher reputation
4. Purchase Intent is a key indicator of stock returns (along with customer satisfaction). 

Abhischek Borah, Cem Bahadir, Anatoli Colicev and Gerry Tellis (2022)  International Journal of Research in Marketing (forthcoming)

Key points:

1. Investors pay attention to marketing levers 
2. Investors look at both the firm and the competition when scrutinizing marketing information

Koubler Raoul, Anatoli Colicev, Koen Pauwels (2020) Journal of Interactive Marketing, 50, 136-155

• Open Access
• Winner of the Marketing Science Institute Top Download 2018 award
• PlumX article with most social media attention in 2019—2020

Key points:

1. Social media sentiment on Facebook can be used to predict traditional mindset metrics: Awareness, Consideration, or Satisfaction.
2. Which approach? To extract sentiment from text users have choice among top-down (dictionary based) and bottom-up (machine learning based) approaches.
3. Machine learning works best for strong brands while dictionary works more for weaker brands of experience goods. 

Colicev, Anatoli, Ashish Kumar, Peter O’Connor (2019) International Journal of Research in Marketing 36 (1), 100-116 

• Most read article in the past 90 days (2019)
• Press coverage: Sarfatti25 Magazine 

Key points:

1. Social media persuades and informs consumers: We draw on theories of information processing and source credibility to link  the relationships between social media content and marketing funnel.
2. The persuasive vivid posts are key for purchases: We observe that FGC vividness has the strongest relationship with consideration and purchase intent. 
3. Reputation matters for FGC: Echoing the above paper in JM. 

Colicev, Anatoli, Ashwin Malshe, Koen Pauwels (2018) , Administrative Sciences, 8(3), 1-55 

• Open Access

Key points:

• Whereas owned social media helps general retailers in building CBBE, it reduces CBBE of specialty retailers. 
• Owned social media harms CBBE of retailers dealing in hedonic and high involvement products. 

Colicev, Anatoli, Peter O’Connor, Vincenzo Esposito Vinzi (2016) Service Science 8(2), 152-168 

Key points:

• User content on YouTube and brand content on Facebook have a positive influence on brand value. 
• The effect of social media goes above and beyond pure word-of-mouth spread. 

 Colicev, Anatoli, Tuuli Hakkarainen, Torben Pedersen  (2022) Strategic Management Journal Accepted 

• Read in Open Access

Key points

• Multi-project work (MPW) might be a double-edged sword. 
• On the one hand, MPW academics or engineers can be more productive by filling the gaps in their schedules and developing time management practices. 
• On the other hand, MPW also carries switching costs. 
• This trade-off creates an inverted U-shaped relationship between MPW and project performance. 
• More specialized employees can benefit more from productivity gains while working with familiar members or similar projects can alleviate switching costs. 

Colicev, Anatoli and Koen Pauwels (2022) Long Range Planning

Key points

• Vector Autoregressive (VAR) blends well with organizational research 
• Possible applications:   social media, innovation, ambidexterity, and top management teams. 
• Software tutorial in R and STATA

Platanou, Kalliopi, Kristiina Mäkelä, Anton Beletskiy, Anatoli Colicev  (2018) Journal of Organizational Effectiveness: People and Performance, 5(1), 81-97

• Open Access

Key points

• Online data represent a naturally occurring source of real-time behavioral data that do not suffer from researcher intervention or hindsight bias.  
• This type of data provides a promising yet currently largely untapped empirical context for HRM research that is particularly suited for examining discourses and behavioral and social patterns over time 

Colicev, Anatoli, Pietro De Giovanni, Vincenzo Esposito Vinzi  (2016) “” International Journal of Production Economics, 178, 44-153​​ 

Key points

• Firms ex-ante evaluate their partners by assessing their Partnering Capability. Our empirical
• We show that Partnering Capability is directly induced by operational performance and departmental integration. 
• Customer service along with departmental integration generates a chain of indirect effects due to economic and operational performance.