We published 3 new articles - CHECK The research section
After 4 great years at Bocconi University, me and my wife decided to make a double-carreer decision and move to ULMS.
My new role will be to act as Chair (Full professor) in Marketing, Strategy and Analytics.
Recently published two new papers:
1. How NFTs can bring value to brands in IJRM
2. Multi-project work and project performance: Friends or Foes? in SMJ
In the end, marketing managers relying on social media might be best served by focusing on meaningful metrics like valence and brand-consumer engagement to reap rewards.
The article "How Main Street Drives Wall Street" with Ashwin Malshe and Vikas Mittal finally got accepted at Journal of Marketing Research. It took 3 years through the review process.
The invited paper "How Social Media impacts Brand Value: The Mediating Role of Customer Satisfaction" got accepted at Multidisciplinary Business Review. See the home page for details
Supporting the initiative in the "Management Business Reviews" new practioner-oriented journal, we got a new article accepted. Details coming soon
The Importance of Big Data in Kazakhstan
TV Appearance on Atameken Business Channel